Anchi Amusement—Centering on Vehicles, Illuminating Every Journey Towards Dreams!

From birth, humans forge an indissoluble bond with vehicles. Strollers, baby walkers, scooters, children's bikes, bicycles, motorcycles, electric vehicles, cars, and mobility scooters for the elderly accompany everyone through different stages of life. Since its inception, the vehicle has carried the human dream of expanding activity boundaries. It is a means of transport but, more importantly, a witness and participant on the journey of life, driving every conquest of the unknown. It is synonymous with speed and a loyal partner that never disappoints with every departure toward the future. It is a symbol of status and an expression of personality, flaunting the yearning for independence and freedom, ensuring a massive and stable market demand for vehicle-related businesses. Precisely gaining insight into this emotional code deeply rooted in human genes, in August 2017, Guangzhou Anchi Amusement Equipment Co., Ltd. (referred to as Anchi) resolutely bound its destiny to "vehicles," embarking on a dream expedition "centered on vehicles."

 ▲ Huang Qishu, General Manager of Anchi Amusement

Building Cars is Also Building Dreams

"Looking back eight years ago, in that small warehouse, we had only one thought—to build a car that allows children to drift safely."

Over 8 years, Anchi's product line started with drift cars and expanded into multiple categories, including go-karts, bumper cars, and outdoor amusement vehicles. In 2025, it even introduced virtual reality (MR) technology to launch the MR go-kart "Mirage Racing" (Huanjing Biaoche), accelerating its entry into the immersive experience track. As a commercial battery-operated amusement vehicle enterprise mastering the core technology of battery-driven equipment controllers, Anchi integrates R&D, production, manufacturing, sales, and service, establishing a complete industrial chain structure.

When asked what the greatest gain has been over the past 8 years, Anchi's General Manager Huang Qishu did not list any sales figures or market share; his thoughts returned to the starting point of the story. In 2017, drift scooters swept the country. They stripped away the luxurious interiors, complex electronic systems, and comfort configurations of cars, retaining only the core elements: chassis, motor, steering wheel, and wheels, allowing players to directly experience the primal thrill of screeching tires, side-slip tail flicking, and corner drifting. However, this "streaking-style" driving experience offered very fragile protection for players in the face of accidents like rollovers, collisions, and loss of control, leading many parents to "ban driving" for a large number of children.

The market craved safer and more reliable products. Anchi, formerly the Guangzhou Taimeng Electronic Development Studio, received demands from clients to build cars right at this time. Starting from "being needed," it officially selected entertainment-grade commercial electric vehicles as its starting track and quickly launched the fiberglass anti-collision drift car "Little Bean" (Xiao Dou Ding), precisely hitting this market gap.

▲ Little Bean (Left) / Little Bean 2nd Generation (Right)

Anchi's Craftsmanship: Technology is King

Making dreams a reality relies not on empty talk but on hardcore technology and relentless craftsmanship.

The tough battle from "10 amps" to "100 amps." The soul of electric drift cars and go-karts lies in the instant push-back feeling and efficient, direct power response. However, the road to pursuing the ultimate is never easy—when the controller's power (UI) achieves a 10-fold leap, the heat borne by the drive tube (I2Rt) will surge a hundredfold! This stage is not only a transition of data but also an extreme test of the hardware and software development of the drive board. It must realize the blood-pumping pushback feeling when the go-kart starts; endure the surge and peak current erupting at the moment of a fierce bumper car collision; and neutralize the superimposed heat brought by the continuous operation of large-rated currents to prevent the drive components from being destroyed in high temperatures. Technological fortresses await conquest at every turn. And the Anchi development team has never backed down.

The Anchi people's tenacity has forged their will and led to valuable technology.

▲ Representative Domestic Application Cases

Today, Anchi has advanced to its 5th generation motor drive system—the "MOS Tube Pulse Width Modulation (PWM) Closed-Loop PID Control System." This is not just a piece of hardware but an answer sheet handed to the market, carrying all of Anchi's understanding of power, safety, and experience accumulated over eight years, propelling China's commercial battery-amusement vehicle drive technology to a new milestone of controllability, reliability, and sensibility.

▲ Representative Overseas Application Cases

The core of this arduous battle lies in finding the balance point between "power" and "finesse." They selected automotive-grade MOS tubes capable of withstanding peak currents of over 200 amps to provide a strong power foundation. But the greater challenge lies in the control program—how to make the powerful current follow orders and achieve a "silky-smooth" output like moving one's own arm. Engineers wrote hundreds of control logics for different scenarios such as starting, accelerating, and cornering and conducted thousands of road tests and parameter fine-tuning. Ultimately, they turned fierce power into an obedient yet rapid acceleration experience, truly realizing the "integration of human and vehicle."

Anchi Innovates with "New," Drives "Intelligently" with Perseverance

As the product line expanded from drift cars to go-karts and bumper cars, Anchi realized that customers were buying not just vehicles but a complete business solution. They became determined to extend the philosophy of "never disappointing" from the product to the success of their customers.

The "Experience Dimensional Upgrade" of Go-Karts. In 2018, when Panyu, Guangzhou, lacked a mature go-kart industry chain, Anchi became one of the first local manufacturers. The blister film go-kart "AK48" and the integrated rear axle drive go-kart "Cool Boy" (Ku Zai) they launched quickly broke through a thousand units in shipments due to their outstanding performance and highly efficient production capacity. In 2023, they introduced holographic imaging and MR (Mixed Reality) technology and in 2025 launched the "Mirage Racing" brand, merging physical driving with virtual tracks to provide players with emotional value and social check-in experiences beyond reality.

▲ AK48 (Left) / Cyclone RS (Right)

The "Silent Revolution" of Bumper Cars. Anchi initiated a "silent revolution" that shifts the focus of bumper cars from power to experience, challenging traditional grid-powered models that have been used for over 40 years. This revolution aims to transform bumper cars from a basic collision game into a multi-functional immersive entertainment system. Anchi moved away from old power grids that could leak and regular car batteries, choosing safer deep-cycle power batteries instead. They also added a "smart hub" in each car, which is a main control board that can handle a lot of information. It precisely drives the roaring sound of the throttle and the streaming light of the brake taillights; it responds in real-time with flashing lights and special sound effects during bumper car collisions; and through wireless communication, it enables deep linkage between the vehicles and the venue's lighting, sound, and even the entire game scene.

As a result, traditional bumper car venues have undergone a revitalization. Players can collide freely and engage in the pursuit of "Eagle Catches the Chickens" or experience three entirely different game modes in the "Battleship Combat" project. This "silent revolution" goes beyond a power upgrade; it is an experience-dimensional upgrade driven by core technology—making every collision a wonderful chapter in an immersive entertainment experience.

The Smart Empowerment of "Anchi Cloud Steward." Anchi's self-developed management system, "Anchi Cloud Steward," is the brain of this "success algorithm." Customers can view vehicle status and operational data in real time, in the background, and perform remote settings. Relying on its full-industry-chain capabilities, Anchi achieves a second-level response to most fault issues, resolving them with dedicated personnel, teams, and responsibilities, allowing customers to "buy with confidence and use with peace of mind."

Huang Qishu stated that Anchi hopes to convey such confidence to customers: what customers choose is not just a product but a complete set of proven "success algorithms" behind Anchi. This means that in tedious yet crucial aspects like site selection, decoration, training, event planning, and after-sales maintenance, you no longer need to grope and make mistakes alone. You can trust us to handle your back so you can focus on the market.

Sticking it Out Across the Cycle

Becoming the Light that Illuminates the Road Ahead

Over the past 8 years, the industry has seen its ups and downs, and many peers have transformed and left under the temptation of explosive products, but Anchi has always persevered. This persistence has won the resonance of the global market. From European and American customers continuously placing repeat orders, to products being exported afar to the United States, Mexico, France, the UAE, India, Iraq, Algeria, and other places, Anchi has used every ounce of dedication to let the world experience the quality and sincerity of Chinese manufacturing.

Through eight years of grinding, Anchi has grown from a simple dream in a warehouse to a solid force in the commercial battery-amusement vehicle sector. What they build is not merely drift cars, go-karts, or bumper cars, but rather gently encapsulating humanity's exploration of the unknown and anticipation for distant horizons into a child's first "ride." They create extraordinary adventures out of the ordinary daily lives of players and safeguard the first three kilometers of every brave departure; these "first three kilometers" will become the source of courage for children to explore the sea of stars in the future. Anchi's dream, "centered on vehicles," is to become the guardian of childhood adventures and a mentoring guide for setting sail, using the safest industrial design and the most childlike creativity to support every child's initial curiosity about the world.

Anchi's car-building is a long journey. "A century-long plan, centered on vehicles" is not only the corporate tenet but also their commitment to all users. Anchi wishes to be the light in the hands of every explorer, illuminating the road ahead, illuminating dreams, and illuminating every restless heart, so that all souls pulsating with youthful passion can find their own direction of departure on wheels.